April 29, 2008
Asia`s PC Segment Unfazed by U.S. Slowdown in Q1: IDC
Taipei, April 28, 2008 (CENS)--The Asia/Pacific, excluding Japan region (APEJ), personal computer (PC) market grew 19% from a year earlier to 17 million units in the first quarter of 2008, 2% higher than originally forecasted and with portable PCs being the major contributor, according to IDC, the premier global provider of market intelligence.
IDC`s preliminary results show that nearly every nation in APEJ posted double-digit (quarterly) growth in portable PC sector, allowing total portable PC sales to grow 54% year on year (YoY) in the first quarter.
Lenovo remained the top PC vendor in the region despite the seasonal Lunar New Year slowdown.
"Despite concerns about the U.S. economic slowdown might affect other parts of the world, the PC market in Asia continued to steam ahead in the first quarter," said Bryan Ma, director of Asia/Pacific personal systems research at IDC. "That doesn`t mean that Asia is in the clear though; any further tightening in the U.S. may negatively impact a number of export-heavy markets in the region later in the year. But for now, IDC believes that the Asia/Pacific PC market is on track for 17% growth in 2008, especially if portable PCs continue their relentless push into the market."
Portable PCs beat forecasts in mainland China as well as in many Southeast Asian countries as vendors step up promoting to consumers, particularly in Singapore and Thailand, IDC pointed out. In addition, many vendors were able to import units into Indonesia despite the ongoing customs issues.
"As predicted, the information technology (IT) Show in Singapore produced stellar results," said Reuben Tan, senior manager of Asia/Pacific personal systems research at IDC. "But even more activity came from the retail channels and student purchases, thus pushing the Singapore PC market to 15% year-on-year growth."
IDC also pointed out that Hong Kong`s PC market came in close to expectations this quarter despite the flu outbreak in March. As long as the U.S. economy does not impact the local economy too much, portable PCs should continue to push the market ahead, especially when university student return to school later this year, the market research firm said.